How the F1 WAGs Always Nail the Style Game

Let’s be real: some the fun of watching a Grand Prix is checking out who else shows up trackside. And the WAGs (wives and girlfriends) of F1 drivers? They never disappoint. Whether it’s a vintage Chanel moment or a head-to-toe quiet luxury look, the women of Formula 1 are absolutely dominating the fashion scene – and we are so here for it. So here for it, in fact, that we started a whole website about it!

So how do they do it? Do they have stylists in tow? Brand deals? Secret shopping tricks? We did the digging to find out how these women stay ahead of the trends—and how you can channel some of that F1 Style magic too.

The Evolution of F1 Style

F1 WAGs are no longer just background paddock personalities – they’re the blueprint. With millions of fans watching every weekend, their outfits have gone from casual cool to full-on curated perfection. It’s red carpet-worthy… only with more champagne and pit passes.

Today’s WAGs are no longer just plus-ones; they’re influencers, models, athletes (Hi, Lily!), and media figures in their own right. With Instagram, TikTok, and even Pinterest fueling micro-trends and behind-the-scenes content, the paddock is no longer off-limits. These women are posting real-time race-day outfits, brand tags, GRWM videos, and designer credits… and the fashion world is watching.

Another reason is that F1 itself is in the middle of its own glow-up. With the global success of Netflix’s Drive to Survive, the sport now has millions of new (and younger, female) fans who care just as much about lifestyle and glamour as lap times. Fashion has become part of the spectacle, and WAGs are the unofficial front-row stars.

Stylist or Self-Styled? The Inside Scoop

Some of the WAGs have stylists on speed dial, while others do the browsing themselves (yes, really).

Carmen Montero Mundt, girlfriend of George Russell, is known for her “quiet luxury” looks. Think: tailored blazers, neutrals, and minimal logos. She’s been spotted in Tommy Hilfiger (including through a partnership) and other tailored classic brands – think Brunello Cucinelli – that suggest a very curated closet without being overdone. Carmen has worked with Nat Rosenfeld Styling in the past and continues to do so on several looks.
Lily Muni He, pro golfer and Alex Albon’s girlfriend, leans into a sport-chic vibe with vintage pieces from Miu Miu and Chanel. She definitely has a media team to support her athletic success, and it’s rumoured that there is at least someone helping her keep up with fashion trends.
Alexandra Saint Mleux (you know, the one dating Charles Leclerc) seems to mix high-end with influencer-favorite brands like Meshki and Rhode. She even starred in a campaign for Hailey Bieber’s brand after repping it at multiple races. Queen behavior. Alexandra has also worked with Nat Rosenfeld styling and enjoys doing research herself… or through special gifting arrangements for pieces from brands she loves.
Hannah St.John has also used Nat Rosenfeld Styling, who is perhaps at this point Stylist to the (F1 Fashion) Stars?!

While there have been no confirmations, rumours have it that stylists are directly involved with other WAGs, but their identities are… for now… a well-guarded secret. Perhaps on the other hand we can see the rise of fashion as an area of interest within the sport with Mercedes-Benz hiring Eleanor Coleman as the team’s styling and partnerships manager, marking a strategic move to enhance Mercedes’ presence in fashion. While this role primarily focuses on the team and drivers (really this was a match made in heaven for Lewis before he left the team), it underscores the growing intersection of fashion and Formula 1, potentially influencing the broader paddock style, including that of the WAGs.

Let’s Talk Brand Deals

Fashion brands have definitely caught on to the influence these women have. Being seen at a Grand Prix in a certain outfit? That’s as good as a front-row Fashion Week moment.

Rebecca Donaldson (Carlos Sainz’s girlfriend) has modeled for Dior and Tiffany & Co. – and when she shows up to a race in a structured mini and diamond choker? Consider us influenced.
Kika Cerqueira Gomes, girlfriend of Pierre Gasly, brings Euro-model energy to the paddock and often rocks Ralph Lauren, Zimmermann, and vintage luxe staples.
Kelly Piquet, who dates Max Verstappen, is our go-to inspo for “old money” meets “fashion risk-taker.” She’s often seen in Alaïa or bold prints, always styled to perfection.
Hannah St.John, Liam Lawson’s girlfriend, is another one that brands are eager to have wear their clothes at an F1 race. With her rising profile as a model and visibility at globally televised events, she offers brands access to a fashion-forward, sports-savvy audience that values both performance and style.

Winning Combinations We See Again and Again

Want to emulate the F1 WAG look? Here’s the unofficial WAG wardrobe starter pack:

Oversized sunglasses
Statement earrings
A designer mini bag
Chic sneakers or strappy heels, depending on the vibe
Perfect blowout or slick ponytail
Bonus points: A coordinated look with your driver boyfriend.

Why Their Fashion Matters

These women aren’t just looking good – they’re setting trends that reach far beyond the paddock. Their fashion influence can spark a sold-out item in hours and fuel collabs that land in our carts (and closets).

From the Monaco grid to the Austin paddock to their Instagram posts in between, F1 WAGs are setting the pace – not just in fashion, but in influence. Whether they’re styling themselves or teaming up with luxury brands, these women are redefining what it means to dress for the spotlight. One thing’s for sure: in the world of F1 Style, the fashion race is just as fierce as the one on track… and we’ll be watching every look.