Who Is Cassidy Towriss? Inside Her Fashion, Career, and Growing Formula 1 Presence

As Cadillac completes its highly anticipated entry into Formula 1 in 2026, one name that has increasingly captured the attention of fans is Cassidy Towriss. Known for her polished style, luxury fashion choices, and growing visibility around the Cadillac Formula 1 project, Towriss has become a figure of interest as one of the people shaping the sport’s next chapter.

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From race weekends to major motorsport events, Cassidy Towriss’ growing wardrobe of Zimmermann, Dior, Chanel, Khaite and more is giving F1 fashion fans plenty to follow, and plenty to shop.

Who Is Cassidy Towriss?

Cassidy Towriss is the Chief Brand Advisor for Cadillac Formula 1 and an increasingly recognizable presence in the F1 paddock. With a background in sports marketing and a personal style that blends polished tailoring, statement designer pieces and modern luxury, Cassidy has quickly become one of the women in Formula 1 whose fashion we’re watching – and archiving – closely.

Cassidy is married to businessman and motorsport executive Dan Towriss, CEO of TWG Motorsports and a central figure behind Cadillac’s entry into Formula 1. While their connection naturally places Cassidy close to the world of motorsport, her growing profile within Cadillac F1 extends beyond that relationship through her own role as Chief Brand Advisor, where her focus includes the team’s brand identity and presence.

Cassidy Towriss Fashion and Style

Beyond her professional role, Cassidy Towriss has attracted attention for her sophisticated approach to fashion. Her wardrobe frequently reflects many of the same style principles seen throughout the Formula 1 paddock, including sharp tailoring, luxury accessories, elevated basics, and statement pieces from leading designers.

Rather than following short-lived trends, Towriss often gravitates toward timeless silhouettes, structured handbags, classic footwear, and pieces that balance modern fashion with enduring elegance. Her style fits naturally alongside the broader Formula 1 fashion landscape, where quiet luxury, European sophistication, and race weekend glamour continue to dominate.

One of her most memorable Formula 1 appearances came during the 2026 Monaco Grand Prix weekend, where she wore an archival Thierry Mugler Spring/Summer 1995 sculptural jacket featuring a dramatic sheer boned corset waist. Styled by Molly Dickson, the look paired fashion history with contemporary luxury through Chanel slingback pumps and Khaite’s Simona shoulder bag.

Why Formula 1 Fans Are Searching for Cassidy Towriss

As Formula 1 continues to expand globally and Cadillac prepares to enter the championship, interest in the personalities behind the project is likely to grow. Fans are increasingly searching for information about team executives, partners, and influential figures connected to Formula 1, particularly those who regularly appear at race weekends and major events.

Towriss represents a unique combination of motorsport, branding, luxury lifestyle, and fashion, making her a natural point of interest for both Formula 1 enthusiasts and fashion followers.

As interest in Cadillac’s Formula 1 team continues to grow, so too does curiosity about the personalities helping shape its presence both on and off the grid. Whether you’re searching for information about Cassidy Towriss, her role within Cadillac F1, or the fashion she has worn at major Formula 1 events, this page serves as an introduction to one of the sport’s increasingly recognizable figures.