Emily in Paris… in Monaco
When photos emerged of Emily Cooper filming scenes for the final season of Emily in Paris at the Monaco Grand Prix, the reaction from some Formula 1 fans was predictable… Just what does a fictional marketing executive have to do with racing? Quite a lot, actually.
The evolution of F1 into a fashion event was on full display in Monaco when Lily Collins filmed scenes for the final season of Emily in Paris during Grand Prix weekend. Rather than dressing Emily Cooper in something understated or traditionally “motorsport-inspired,” costume designer Marylin Fitoussi leaned fully into the character’s signature maximalism. Emily arrived in the paddock wearing a chartreuse yellow tailored blazer, matching shorts, a coordinating top, and bold purple heels, creating the kind of colour combination that would have felt completely out of place in Formula 1 just a decade ago.
Yet somehow it worked.
The outfit immediately sparked fashion coverage across mainstream media, not because of the racing action taking place around her, but because it perfectly captured the modern Monaco Grand Prix experience. The paddock today sits at the intersection of sport, luxury fashion, celebrity culture, and social media. Emily’s bright tailoring, statement accessories, and unapologetically playful styling felt surprisingly at home alongside the designer handbags, resort wear, and street style moments that now dominate race weekend coverage.
In many ways, Emily Cooper and the modern Formula 1 fan share something in common. Neither enters the world through technical regulations or tyre strategy – they arrive through aesthetic, destinations, fashion… curiosity. That is increasingly true of the audience discovering Formula 1 through WAG style, celebrity appearances, and social media content surrounding races like Monaco.
What makes Emily’s Monaco appearance particularly interesting is that her outfit stands in contrast to the quieter luxury aesthetic currently favoured by many Formula 1 WAGs. Alexandra Leclerc, Rebecca Donaldson, Kelly Piquet, and Carmen Montero Mundt often gravitate toward refined tailoring, elevated neutrals, and understated luxury. Emily, by comparison, embraces colour, drama, and fashion as self-expression like some of the lesser known WAGs with the bold, statement style like Egle Hülkenberg or Tiffany Cromwell. In fact, we should throw it out there that as far as neon suits in the paddock… Egle did it first!
That may be the clearest sign yet of how much Formula 1 has changed. Monaco is no longer simply a race weekend. It has become a cultural stage where a fictional marketing executive from Netflix can arrive in a chartreuse suit and purple pumps and somehow feel perfectly in place alongside drivers, celebrities, luxury brands, and the sport’s most photographed style icons.
