meet the stylemaker
Cassidy Towriss
Cassidy Towriss has quickly become one of the most interesting style figures in Formula 1. As Chief Brand Advisor for the Cadillac Formula 1 Team, her connection to the sport goes well beyond appearing in the paddock. She has helped shape the visual identity of F1’s newest team while developing a personal style that feels equally considered: polished, fashion-forward and never afraid of a statement piece.
Cassidy is married to Cadillac Formula 1 Team CEO Dan Towriss, and the couple have been closely involved in bringing Cadillac to the Formula 1 grid. In her role as Chief Brand Advisor, Cassidy works across the team’s brand identity, from merchandise and partnerships to the look and feel of its trackside spaces. Her influence can also be seen in Cadillac’s fashion collaborations, including its partnership with Tommy Hilfiger.
Cassidy’s interest in fashion makes her especially interesting to watch in the paddock. Her wardrobe leans designer and directional, with sculptural silhouettes, bold colour and pieces that feel chosen rather than simply trend-driven. She can move from a dramatic Rodarte look to sharp Alexander McQueen tailoring, while still making each outfit feel distinctly her own.
As Cadillac establishes its identity in Formula 1, Cassidy occupies an unusual position at the intersection of the sport and its increasingly important fashion culture. She isn’t simply dressing for the paddock. She’s helping decide what one of Formula 1’s newest teams looks and feels like, making her style story one we’re particularly interested in following.
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